Paid Media Specialist
Builder Lead Converter
Paid Media Specialist (Remote | Full-Time)
Location: Remote (Work from Home)
Schedule: Monday - Friday, 8 AM - 5 PM CDT
Compensation: $1,400 - $1,700 USD/month
About Builder Lead Converter
Builder Lead Converter helps residential builders and remodelers turn more leads into customers through powerful data-driven marketing strategies. We're a results-focused digital marketing agency that specializes in paid media, social campaigns, and conversion optimization for the home improvement industry.
We're growing fast -- and we're looking for a Paid Media Specialist to join our team and take our clients' paid campaigns and social performance to the next level.
What You'll Do
- Launch and optimize paid social campaigns on Facebook, Instagram, TikTok, and YouTube focused on lead generation and maximizing ROI.
- Manage media budgets effectively across platforms to ensure efficient ad spend and strong ROAS.
- Track and analyze campaign performance, reporting on key metrics and delivering actionable insights weekly and monthly.
- Implement and manage conversion tracking using Google Tag Manager (GTM) to ensure accurate performance data.
- Build and maintain analytics dashboards and automated reports using Google Analytics (GA4) and Looker Studio.
- Stay up to date with paid media trends, platform changes, and emerging advertising opportunities.
- Maintain consistent brand messaging and optimize performance across all paid channels.
What We're Looking For
Proven experience as a Paid Media Specialist, Social Media Buyer, or Performance Marketer
Deep knowledge of Meta Ads Manager, Google Ads Manager, and Tik Tok Ads.
Hands-on experience with Google Tag Manager (GTM) and conversion tracking setup.
Skilled with analytics tools: GA4, Meta Business Suite, Looker Studio, and platform-native reporting.
Strong analytical mindset -- you understand metrics, trends, and how to turn data into action.
Excellent organization and communication skills.
Ability to work independently in a fast-paced, remote environment.
Bachelor's degree in Marketing, Communications, or Business preferred.
What We Offer
Competitive pay: $1,400 - $1,700/month (USD)
Remote work: 100% work-from-home flexibility
Stable schedule: Monday - Friday, 8 AM - 5 PM CDT
Career growth: Ongoing professional development and advancement opportunities
Collaborative culture: Join a supportive team that values initiative, innovation, and integrity
Join Our Team
If you're passionate about paid media, social strategy, and measurable performance -- this is your chance to make an impact.
Apply today and help Builder Lead Converter shape the future of digital marketing in the homebuilding industry!